Turning a fragmented tool into a scalable experience

AWS Security, AMS (Internal Tools)
Lead UX Designer
Security Tools, Enterprise Tools, Access Management
Feb–Sep 2021
TL;DR

Led the redesign of a high-impact internal tool, enabling data scientists to scale their models through a more consistent and approachable experience.

Project context

As the first and only designer embedded in Modeling and Optimization Platform (MOP) is a data science org responsible for machine learning models that support Amazon’s logistics systems, from cart placement to final delivery. Within MOP, DasBoard was a self-service tool that allowed data scientists to launch their models and enable internal users to run them with custom inputs like workforce data or CSV files.

The product was highly technical and had been built without design support. This led to inconsistent workflows, conflicting patterns, and interfaces that were difficult for operational users to navigate.

Site map of the proposed DasBoard navigation

My role

  • First design hire embedded on the DasBoard team
  • Introduced North Star thinking and design principles to guide product direction
  • Coached engineers on UX consistency and how to build reusable patterns
  • Partnered with leadership to align on scalable interaction models across features
  • Shared new dashboard patterns back to the central TransOps design system
  • Helped translate academic and technical outputs into more usable interfaces

Challenges

  • Four years of engineering-led development created deep UX debt
  • Inconsistent patterns made similar workflows feel disconnected
  • Most engineers and leaders had never worked with a designer

Outcome

  • Introduced a foundational UX strategy that allowed the team to scale without relying on constant design input
  • Created reusable patterns to reduce redundancy and align interactions
  • Shifted internal culture toward more user-centered thinking
  • Contributed back to the broader TransOps design system to raise design quality across teams
  • Improved usability of data-heavy tools by reworking how ML outputs were presented

Other Strategic Contributions

Beyond DasBoard, I influenced design maturity across MOP by hosting cross-team office hours and serving as a design resource for adjacent engineering and science teams. I helped reshape how model outputs were presented, making technical insights more approachable for non-experts. I also shared patterns and recommendations back to the larger design system, helping align design work across Amazon Operations.

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