Amazon Relay is a logistics platform that supports the drivers and carriers moving freight across Amazon’s middle mile network. It provides tools for trip planning, navigation, and load management, with a focus on safety, efficiency, and compliance.
Designed and launched a commercial navigation feature that improved driver safety by avoiding low bridges and illegal routes. This was a VP-level priority aimed at reducing on-road incidents across North America and Europe. The work replaced drivers’ reliance on tools like Google Maps, which didn’t support commercial routing, and laid the foundation for long-term investment in fleet safety and feature expansion.
Early sketches exploring the driver’s journey through commercial navigation. These helped map key user problems before moving into high-fidelity design.
Led UX strategy and execution for commercial navigation.
Defined product requirements and aligned cross-functionally with product, design, and engineering.
Conducted in-field user testing with drivers checking in/out of facilities.
Collaborated with engineering to understand mapping limitations and deliver on VP timeline.
Worked with legal to ensure routing aligned with federal/state transport laws.
Tight delivery timeline, even as designs evolved.
Minimal product team involvement, as they were allocated to other high-priority initiatives during the project.
3rd-party mapping vendor imposed technical limitations throughout the project.
Close-up views of critical decision points in the commercial navigation flow, including routing preferences and confirmation screens.
End-to-end user journey for commercial navigation, showing key screens and flow logic across driver tasks.
View the FigJam
Set the foundation to expand future navigation feature offerings.
Increased driver safety by reducing low-bridge incidents.
Achieved ~80% adoption within the first week of launch.
Met the VP’s timeline and strategic safety objective.
