Uncover the path from strategy to design

Simplifying complexity across industries and systems

I'm a design leader who transforms fragmented workflows into unified platforms, from consolidating 30+ security tools at Adobe to streamlining complex loan processes at fintech startups.

What I Do

After 17 years of UX, I've found my sweet spot: most companies have too many tools doing overlapping things badly, and I'm the designer who figures out how to fix that mess. It's harder work than most designers want, which is exactly why I love it.

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Selected Work

A few ways I lead UX from first principles, bringing clarity, structure, and momentum to complex, ambiguous spaces.